Tesco

Premium Credit Card

Working with Jelly London and BBH we created a online campaign for Tesco’s new Premium Credit Card.

The brief for the project was to take the viewer on a seamless journey from product to potential reward, visually representing the message ‘Your purchases get you closer’. To keep the products and the potential rewards the focus of the piece we used minimal environments, a limited colour palette and simplified character designs.

Client: Tesco Bank
Agency: BBH
Rep Agency: Jelly London
Direction & Animation: Mr Kaplin
2D Character design: Berry Kim
3D Character Modelling: Marijn Raven
3D Character Rigging: Marijn Raven & Pierre Plouzeau 
Character animation: Pierre Plouzeau 
3D Modelling and Animation: Andreas Straga, Daniel Zucco, Robert Glassford
Texturing, Lighting and Compositing: Andreas Straga, Daniel Zucco
Grade: Suite TV

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